This Saturday, Feb. 12 Goodwin’s Organic Foods in Redlands will celebrate its grand opening from noon to 4 p.m. 

The special community event will start with an official ribbon cutting with California State Senator Rosilicie Ochoa Bogh attending. “I am thrilled that Goodwin’s Organic Foods Market has chosen to open another location in our district,” said Senator Ochoa Bogh. “They have continued to provide families with the freshest organic foods and drinks for over 75 years. I am honored to recognize their dedication to their customers with a certificate of recognition.”

The event will include food sampling, businesses in the community offering samples of their foods and services, sales on products and discounts on meals. There will be live entertainment by local musician Daniel Arroyo who portrays Willie Nelson.

At 2 p.m., two dietitians – Sarah Sorensen MS RDN and Sarah Millard MS RDN – will share recipes and information on healthy eating.

Community involvement is a Goodwin tradition. From George Goodwin Sr. opening the doors to the first Crestline market in 1946 to the new doors opening in 2021 in Redlands, George’s vision that the food business remains consistent and stable through all conditions has proven steady.

“We have a lot of family and friends who live in the Redlands area so we were being asked by them to bring a store into the area,” said Michael Johnstone, vice president of Goodwin and Son’s, Inc.

“Redlands just felt right. The history of orchards and fresh fruits fits well with our focus to bring fresh, healthy, local items to our customers.”

In 2021, Goodwin’s Organic Foods opened in Redlands at the base of a high-rise residential complex at the corner of Nevada Street and Lugonia Avenue. Goodwin’s serves up wholesome organic food and drinks, grocery, juices, smoothies, coffees, homemade hot and cold deli delights, pastries, craft beer and wines, and more.

Goodwin’s history is as rich as the soil the first store planted upon. Fishing at Lake Gregory had lured the senior Goodwin to the mountains from the Long Beach oil fields. After his son George returned from World War II, they pioneered with brother-in-law Bill Fuller to open the pilot ship of the family business. In Crestline, it’s now a 42,000-square foot store at the corner of Lake and Lake Gregory Drives.

Then, in 2007, Goodwin’s became California’s first “all-organic market,” next to the University of California Riverside.

The new Redlands location also opens the door for the fifth generation of Goodwins, including 11-year-old Mason. “He said because we signed the lease agreement on his birthday, he wants to manage it someday,” Johnstone said. 

“Goodwin’s Organic Foods brings a unique shopping experience to each customer who comes in the store,” Johnstone added.  “We are focused on specialty products and freshly made items that you don’t find at other stores.  Our focus is on healthy eating and living.  Eat Good, Feel Good, Live Good, is our motto. Also, when you step into our doors, you are treated like family.  We want each customer to feel that warmth with each staff interaction.”

Johnstone credits Goodwin’s employees for pulling the business through the pandemic hardships. “Our staff stepped up in a major way and pulled all of our operations through it,” he said. “We would have shut our doors if not for them.  We owe all of our success through the last year to them.”

Goodwin’s Organic Foods is located at 26000 W. Lugonia Avenue, open from 7 a.m. to 8 p.m. daily. The outdoor walk-up window opens at 6 a.m.